Charles River

Charles River Laboratories is an American corporation. Its headquarters is in Boston. Its specialization consists of a variety of preclinical and clinical laboratory services for the pharmaceutical, medical device and biotechnology industries. Established in 1947, it aims to provide products and services to help expedite the discovery, early-stage development and safe manufacture of novel drugs and therapeutics.

Concept:

Built for FELASA, the client required an area that visitors could ‘make their mark’ and have a photograph taken. This was kept at the end of the stand due to the nature of the activity, and to attract attention as people walked past. There was also the need to an ‘educational’ area to enable presentations and product display. They were keen on the visual of the ‘ceiling’, using a wave to re-affirm their river logo.