iVenture and Citytours
The iVenture assists tourists by making it easier and more convenient when visiting attractions as a tourist in a city. It acts as a ‘smart-card’ allowing you cash free experiences on days out and excursions.Their sister company, Citytours provide the well known ‘DUKW’ tours, Open Top Bus tours and educational coach tours.
Concept: The stand space was to be split equally between the two companies. The divide in the middle was to be a store room to be accessed by both sides. The requirement also included simple seating arrangements and a welcome reception area.The key was to be big and bold to attract the attention of the visitors at WTM.