The Volcano Corporation designs and manufactures precision guided therapy tools in the Medical and Industrial market sectors. It developed Intravascular Ultrasound (IVUS) and fractional flow reserve products to enhance the diagnosis and treatment of coronary and peripheral vascular disease through their imaging techniques. Their headquarter is in San Diego and Phillips acquired them in 2014.
Concept: The key to their stand space was to showcase their imaging products. This was central to the project. Clear branding to include the Phillis/Volcano association was also a key element. Necessity for a storeroom, without that taking up any space, but enabling product storage, and graphics to support strong visual imagery. Sponsors at Charing Cross Symposium and BCIS/ACI.