ASUS is a Taiwan based company, with a global staff in excess of 11,000, that includes 3,000 R&D engineers. It Designs and manufactures products to meet the demands of today’s digital population, at home, work and personal. Requirements for BETT London Excel;

As the stand is an island site, it should be accessible from all four aisles and split into environments to present product ranges in;

  • Classroom, Library, Reception,Speaker Zone / Theatre for presentations
  • to be adaptable for periods when there are no presentations.

Visually the stand wants to be open with brand visibility up high so that it can be seen from a distance.

The Brief

To design a stand with a clean and modern appearance, without being too clinical. Client was keen to represent the modern interpretations of innovative teaching and learning.  The aim is to make a bold lasting impression that visually stands out.