ASUS is a Taiwan based company, with a global staff in excess of 11,000, that includes 3,000 R&D engineers. It Designs and manufactures products to meet the demands of today’s digital population, at home, work and personal. Requirements for BETT London Excel;
As the stand is an island site, it should be accessible from all four aisles and split into environments to present product ranges in;
- Classroom, Library, Reception,Speaker Zone / Theatre for presentations
- to be adaptable for periods when there are no presentations.
Visually the stand wants to be open with brand visibility up high so that it can be seen from a distance.
To design a stand with a clean and modern appearance, without being too clinical. Client was keen to represent the modern interpretations of innovative teaching and learning. The aim is to make a bold lasting impression that visually stands out.